Opportunity.
While researching opportunities for the holiday 2017 season, the product owner noted a potential revenue miss with AT&T: A gift card program. Companies that utilize gift cards reported an average sales lift of 60%.
Strategy.
Instead of creating one gift card, I designed a range of options. My strategy was to offer variety to the customer while promoting for our lines of business.
- Gift givers want to buy products that match the recipient's personal style. Let’s provide a level of personalization through our variety of product offering.
- The variety of products serves as an opportunity to showcase products, services, and entertainment content.
- Gift card designs can also align with annual offers like Back-to-School or Valentine’s Day.
Solution.
I determined 5 categories to show that would meet customer and business needs.
- Categories 1 -3: AT&T branded, DIRECTV content, and popular/featured products. I used the AT&T brand as well as licensed images.
- Category 4: Occasions. For Valentine’s Day, I selected a stock image a designed a milk-froth AT&T logo. For the Back-to-school design, I used a chalkboard theme converting our logo to a chalk texture image and pairing that with the back-to-school appropriate typography.
- Category 5: eGift Card. For last minute gifts and busy customers, the eGift provides a variety of styles OR the option upload your own image.
visual design / ux design / art direction / people management / process development