UX Design

LINK's Event Management Strategy

Client: AIGA LINK Program
Date: October 2018
Role: Strategist & Information Architect
Tools: Joomla CMS, Sketch, Pen & Paper
“As a volunteer, I (Jovon) want to initiate a process improvement which will automate our event registrations and reduce inbox clutter as a result of unnecessary 'reply-alls'.”


  “Well done Jovon, Tai and rest of the team. Thanks for keeping me looped in. I wanted to thank you for driving this, Jovon, as my time this year [diminished]. I especially like the event calendar area, I know how much you Joomla!-wrestled it to make it the way it looks today. Hats off to you....”
-Scottie Lau




  • Students, our primary audience, do not use our site.
  • The existing CMS was difficult for the Program Director & volunteers to update.
  • The Events section could work harder by automating some of the manual work done by the volunteers and the program director.
  • Official notice of our workshops was sent out 7-3 days prior to, and via email TO: all volunteers. Each volunteer would reply-all their attendance/regrets.
  • Responses that needed all volunteers attention were often overlooked due to inbox clutter.
  • Student registration was manually tracked in a Google Sheet.
  • Since Joomla’s applications are pre-coded there will be constraints to the user flow, architecture, and visual design.


  • Determine the needs of the parents, students, volunteers, and web site admins.
  • Research all Joomla Event Management applications. Find one that is feature rich and inexpensive.
  • Since these applications are pre-coded there will be constraints to the UX and architecture.
  • Incorporate MailChimp and RemindApp into the communication process.

My Role.

  • DISCOVERY. I created a spreadsheet to compare all features of the Joomla event management application may meet our needs. I narrowed the list down to two. Purchased them both installed and stress tested them with a few events from the current site, plus functionality we wanted to incorporate. Presented my recommendation to the team. I received buy-in.

  • ANALYSIS. I downloaded the event application’s underlying PHP databases with and manually extracted all event details (2012-2018) from the current website. Then uploaded the complete data to the staging instance of the site. Once all event details were available on the staging I was able to get a full view of the pre-built customer journey and identify gaps and optimize it.

  • ARCHITECTURE. Entry points were determined as part of the overall site architecture. I determined which stage in the flow event flow each entry point would drop the user.

  • DEVELOPMENT. I re-architected the content from the out of box layout by manipulating the PHP, HTML, and CSS to match a fluid layout that would meet the user’s needs. 

  • PROCESS DEVELOPMENT. To inform students, parents, and volunteers of upcoming events, I integrated MailChimp generated notifications directing the user to the event details page to register. In an effort to communicate better with students, I also incorporated RemindApp to communicate with students, parents, and volunteers via text without sharing personal phone numbers. Since the site is now responsive users can sign up on their mobile devices from a direct link in the text message.



Student & volunteer registration management is completed online with a 70-100% response rate for each event since launch. This significantly reduced time spent creating and reviewing correspondence over the previous manual communication process.

The events section is now responsive and has new and upgraded features.


  • User registration/cancellation can be managed online.
  • Admins can feature select events on the website for prominence.
  • Events are visible based on LINK membership level (student/parent, volunteer, leadership volunteer).
  • Once registered, the user and admin receive a confirmation email. The email also contains a calendar invite to easily add to the user’s calendar. 
  • Events can be shared via social media.
  • Dynamic content is enabled to ensure the user understands with little effort. Post-event, the registration button is no longer visible and users are not able to erroneously register for a past event.
  • We can check in attendees, in real time via the application to eliminate the need for a manually updated Google Sheet.


  • Artists are prominently featured with headshots, art discipline, and a link to their website. Additionally, I wanted to feature the volunteers who selflessly dedicate their time for the benefit of the students each month.
  • Updated gallery to give it a cleaner, uniform look.