Digital Design

Gift Card Concepts

Client: AT&T
Date: January 2018
Role: Design Strategist
Tools: PhotoShop, Illustrator
“As a product owner, I want to offer our customers gift cards. I am making a pitch to our business executives and need a supporting visual.”

PROJECT SUMMARY

 

Opportunity.

While researching opportunities for the holiday 2017 season, the product owner noted a potential revenue miss with AT&T: A gift card program. Companies that utilize gift cards reported an average sales lift of 60%.

Strategy.

Instead of creating one gift card, I designed a range of options. My strategy was to offer variety to the customer while promoting for our lines of business.
  1. Gift givers want to buy products that match the recipient's personal style. Let’s provide a level of personalization through our variety of product offering.
  2. The variety of products serves as an opportunity to showcase products, services, and entertainment content.
  3. Gift card designs can also align with annual offers like Back-to-School or Valentine’s Day.

Solution.

I determined 5 categories to show that would meet customer and business needs.

  • Categories 1 -3: AT&T branded, DIRECTV content, and popular/featured products. I used the AT&T brand as well as licensed images.
  • Category 4: Occasions. For Valentine’s Day, I selected a stock image a designed a milk-froth AT&T logo. For the Back-to-school design, I used a chalkboard theme converting our logo to a chalk texture image and pairing that with the back-to-school appropriate typography.
  • Category 5: eGift Card. For last minute gifts and busy customers, the eGift provides a variety of styles OR the option upload your own image.