Youth Design Thinking Workshops

Date

2019

Role

Facilitator

Tools

Post-its, Sharpies

Powered By

Our brains

start with why

"As a seasoned designer, I want to expose more youth the possibilities of a career in design."

client since

2019

location

various

industry

various

Projects Completed

4

design thinking / creative confidence / collaboration / brainstorming methods / innovation

Problem

Hypothesis.

If we teach problem solving earlier students will be better equipped to deal with day-to-day challenges.

Strategy

Goal.
Facilitate Design Thinking workshops for youth so they:

  • are enable them to view difficult situations from an optimistic mindset.
  • develop/increase creative confidence.
  • are equipped them with brainstorming techniques.
  • are encouraged individual thinking within groups
  • learn the importance of empathy

Results

Results.

  • Where multiple student groups worked the same problem, each group followed the process yet came up with different, viable solutions. 
  • Following my workshops each student can speak to the value of the design thinking at the end of the session.
  • At an event where students rotated various workshops, my design thinking workshop won the highest scores in post even survey results
LINK's Website Design Stretegy
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LINK's Website Design Stretegy

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Date
October 2018
Role
Strategist, Information Architecture, Visual Design Lead
Tools
Sketch, Powerpoint
Redesign Proposal ≫
start with why
“As a website admin, I need that is easy to update and that our students will engage with."
Problem

Problem.

The current Link Program web site is difficult to update from an admin perspective. For users, it’s difficult to navigate and read from mobile devices. For this reason, students do not use the site.

Strategy

Strategy.

  • Determine a CMS platform to power the site.
  • Incorporate a task management tool to keep the working team on task.
  • Identify opportunities the current site missed.
  • Identify a design template to do the heavy lifting of coding and to eliminate the need for a full visual design process.
  • Architect the site then customize the design.
Solution

My Role.

  • INITIATIVE.
    When I joined the LINK website team, the Project Lead was contemplating CMS systems. I suggested Joomla due to its reasonable learning curve and extendability through its applications templates. I presented a comparison of the top 3 CMS systems and the team agreed.
  • PROJECT MANAGEMENT.
    To ensure the team was on track our Lead set up weekly meetings. I suggested a task management system to ensure we stay on track with requests and were held accountable to our responsibilities. We implemented Asana into our admin process.
  • PRESENT TO LEADERSHIP.
    I then created a presentation for the LINK leadership team including the CMS justification, project roadmap, budget. Our entire proposal was immediately accepted. See presentation
  • FRUGALITY.
    Since we’re volunteers, we donated our time for the design and development. Based on component research I determined total expenses at $240 for phase 1 and $150 for phase 2.
  • DISCOVERY & ANALYSIS.
    Our project lead chose a template and I determined the components. We did this before architecture and design to minimize the need to outsource customization and increase budget.
  • UX DESIGN.
    I created the experience for the events section of the site while my partners created the experience for information pages. As part of the Event Management experience, I integrated MailChimp into our site.
  • INITIATIVE.
    Our project lead took a hiatus from the Program due to (happy) life events. I assumed the role of Project Lead.
  • SIMPLIFY.
    After exhausting all options create easily implement pages with the existing template I made the decision to scrap it. I immediately found a new one which was easier to use, with a visual design more closely aligned with our primary target audience: creative high school students.
  • DEVELOPMENT.
    I installed the template and all components on the platform and customized the design by creating a design system, and updating the PHP, HTML, and CSS.
client since
2017
location
Seattle, WA
industry
Arts & Education
Projects Completed
3
Results

Results.

I came in 55% under budget. I was able to reduce the applications needed for phase 1.

The website launched 5 months late due to changes in the web team’s availability, collectively. The unanticipated change to the design template also cost us time. To prevent further delay we launched with critical components:

  • Event management & online registration.
  • Program overview summarized on the home page.
  • FAQs
  • MailChimp Integration

The Volunteers, About and Student Benefits sections are currently being built.

Student & volunteer registration management is completed online with a 70-100% response rate for each event since launch. This significantly reduced time spent creating and reviewing correspondence over the previous manual communication process.

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TruVintage66 Digital Marketing Campaign
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TruVintage66 Digital Marketing Campaign

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Intro text but what about the rest....
Date
May 2018
Role
Strategist, Designer
Tools
PhotoShop, Illustrator
Powered By
Instagram, Facebook
SEE CAMPAIGN ≫
Problem

Problem.

TruVintage66 is a local business whose sales are generated from trunk shows and festivals, primarily in Seattle. We needed to create awareness in the D.C./Maryland/Virginia metro area (the DMV). Though the owner/artist has a large network in the DMV, she was looking to reach new, potential customers.

Strategy

Strategy.

  1. To create a multi-day campaign instead of a singular post. This would allow us to maximize reach and ensure the message was repeatedly delivered.
  2. To leverage a low-cost marketing tool to reach TV66’s target audience (women, African-American women & men, age 30+) in the DMV.
  3. To showcase the products because TV66 does not have a website.
  4. To design a theme that that matches the products and TV66 owner/artists style and standards.
Solution

Solution.

  1. I came up with the concept of a 10-day countdown leading up to the Festival for the multi-day campaign.
  2. I utilized Facebook's marketing tools to reach TruVintage's target audience in the DMV. I boosted posts on Facebook and Instagram.
  3. My countdown campaign created an opportunity to feature over 10 pieces across TV66's jewelry line.
  4. All TruVintage66 jewelry is one of a kind, so I created a design strategy to visually represent the products. I incorporated handwritten typography to align to the uniqueness of TV66 accessories. I paired that typeface with a thin, elegant font to draw on the elegance of the jewelry. TV66's brand colors include chocolate, and raspberry, and kraft paper tan. I used combinations of those colors for the countdown tags on each post.
  5. Post 7 ("4 days until") featured a "sold" stamp to create desire since people tend to want what they can't have/what others have.
start with why

“As a Seattle area business owner, I need a campaign strategy and design promoting my vendor space at the Capital Jazz Festival.”

client since
2011
location
Seattle, WA
industry
Jewelry, Art
Identity Design / Branded Collateral / Staff Augmentation / Banner Design / Flier Design
Projects Completed
18
Results

Results

Total 2-day sales exceeded goal by 20%.

67.1% of impressions resulted from hashtag selection.

41% of the people this campaign reached were not current customers.

4% new followers gained through this campaign.

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